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Friday, 16 September 2011

Impulse - Biblioteca


                                      

This video shows a man and a woman in a library, who when setting eyes upon each other, emphasize their emotions to each other through novel tittles they find on the book shelves.
As it is a women's fragrance, it would be most appealing to any women or girls in general.
Although, men can find it compelling too as they would maybe prefer their girlfriends or any female to maybe smell like the girl presented in the video.
The digital platform for this video appears to be on television but also on the internet.
The purpose of this video was to promote impulses new edition fragrance.
In terms of digital aspects, the quality of this video if definitely not in high definition. I think this is due to the uploader not having any relation to the video originally. As it's not the original video it's low on quality as it would be better on television. However, the image quality is well as you are able to the book titles which is one of it's main aims. Also, the product being promoted is well presented to the viewer, which they will take into account.

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