Advertising

Adverts are essentially everywhere, it is estimated that on average, Americans consume 3,000 adverts a day. The second most uttered word on earth is in fact 'coca cola'. This shows just how broad and effect advertisement is. With the use of a character or a personality to help sell a product by advertisers has been proven successful. This is because the audience can make a connection with the visual projection. As the emphasis of this is conveyed genuinely through the viewers perspective. 

Although, advertising does not always work. If the product itself is not good then it wont well in the market. i.e. a car by Ford; edcel was a failure with the audience. The audience failed to engage with the product. The appearance did not manage to draw in viewers as was not an attraction.

Research is and important phase of TV advert because it allows advertisers to better the ad and product. By looking thoroughly at what is in the market and was in the market, which creates originality. It makes it easier for the advertisers when the viewers act in a predictable way but this can only be done by research.

Research shows that color and repetition are effective methods of advertising. The use of color is what attracts people to the product. 

The usage of extraordinary video measures in piro-technology is what brand advertisers use to emotionally move the audience, intentionally. Is how adverts stop the viewer from turning the channel over.

The future of advertising is inescapable. As they get so much universal exposure, they have almost become our culture. It is a very common element among the public.