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Friday, 4 November 2011

Types of persuasive technique
Link to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as proof.
http://www.youtube.com/watch?v=K8xCCb38WRQ
Adjectives: Crisp, fresh, healthy, nutritious, etc
http://www.youtube.com/watch?v=bxaUjsMXoqs
Repetition: Key points, positives about the product, themes etc
http://www.youtube.com/watch?v=iXk9qoRtlno
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://www.youtube.com/watch?v=99T-iGcii8U
Fact: A statement that is true and can be proven.
http://www.youtube.com/watch?v=JwrP2NG4ABs


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