Barringtons work: Audience Theory

Hypodermic needle theory(passive):

This is the idea that we are all empty vessiles and we have pumped with what we watch, the lyrics 'we are what we watch' tells us that we have become immune to the prospects of reacting upon what we watching by simply compying it.
'Monkey see, monkey do'
This is is one of the many representations of the this theory.
This man was dressed as the joker(from batman) and went on a rampage of killing innocent people that were in a cinema about to watch the latest batman film.
This demonstrate this theory as it is an act of someone who has clearly not thought about what they are doing, have simply decided to 'mock' a fictional film that they have seen by trying to portray this in real life.

 









Uses and gratification(active): 
This theory has 4 elements and it focuses on the areas in which we relate to what we are watching and how that effects us, the impact is has and what we chose to do with it. It is done in the following way in which we apply it to our lives;

1)Personal identity - this is how we resignate with what we are watching, if we feel something for the characters that may be in common with ourselfes. In that it could be how much we relate to what we are watching. This can also be used as a subsititute for an emotional connection with people that do not exist rather than having to cater that feeling to people in your everyday life to be dissapointed. This creates empathy for a person whether fictional or non and allows the person to be more weary of how they would respond in real life situations.


2)Surveillance - this is combined with the 'reality' shows we watch, how we begin to think that because it is real therefore it must be true. This is what mistakes us into believing that what we are watching is right and that these people whoms life are on display for the sole purpose for our enterntainment are like us.
It is because of this we begin to observe our enviroment acording to what we have seen/watch.

 

 3) Entertainment- this is the form of escapism we can seek by watching a film, it allows the mind to be taken away for a swift moment and in that it is the enjoyment of our diversion in which we indulge in. This monitors your level of engagement if you are enjoying what you are watching and in that what you are watching gives you an adrenaline rush, you are excited to be watching it.


 

 4) Relationships:
When we begin to talk to others about what we watch, it then begins to pass through relationships. Sometimes it is what binds us together, in that this may be all that 2 people could possibly have in comman hence the topic of conversation most of the time.








 Reception study(active):
This relates back to personal identity and how we interepret what we are watching. The impact that is left of what we have watch. This theory allows us to think about what it is we have watched for us to have a perception off it. It is what we do with what we watch and how we allow it to effect ourselfes and state of mind.