1) This adverts target audience is to families. The use of a cute and adorable child makes it compelling as you find it sympathetic, you know what he's waiting for and are eager to see how it turns out. The use of a national celebrated holiday excites the viewer as gives them ideas for christmas. The advert appeals to a family as its about a little boy wanting to give presents to his parents for christmas rather than vise versa. This is one characteristic in specific that appeals to its demographic audience. It it because it appeals to all families, as they consist of each member, parents and their children attentively.
2) The irrelevance of this short montage to the actual product compels the viewer as in order to see what the advert is about they must sit through it all. By staring an attractive, good French actor some may see the recognition. Also because he is French and it is for a French company is makes logic sense when he says the name of the product because he has the accent. I find that this appeals to its demographic audience which I can only assume is teenage years, as I am a teenager. Also because I recognize this actor, enjoy his movies and like him. Hence why I was attentive towards him throughout the advert. The videos lines of appeal are successful, romance and love. As this advert covers all these aspects.
3) This advert taps into audiences aspirational tendencies, women in specific. By staring a hunky man in the advert women find a instant attraction as there is an almost perfect ideal man which also demo graph in dreams and fantasies. It appeals to women as it is almost every womans desire to be stuck in a lift with a hunky man and the taste of coke seems to help with this.
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