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Friday, 24 February 2012

comparing 2 idents:


Our ident of BBC one's is a representation of the world and a 'O' in the one of the channel. This is done by people in different color trench coats on bikes forming together to make this happen, in the rain which gradually turns into the sun shining atmosphere because they are working together to make this happen. This represents unity and people of different color/countries coming together, which is symbolised in the color coats.
We also see a young girl and an old man in the video, watching the rain. This tells us it this channel is for everyone and appealing to all ages in its suitability. 
The music is the channel has its recognition as it has been used before in other ident ads hence it alerts the viewers that they are watching BBC1, they are more aware because they recall hearing it before.
 I felt the opposition team's ident was irrelevant as it had nothing to do with what may be shown on next and the channels symbol. From our one you can assume that the weather is on next because there is rain and sun present in the video which can be seen, this is slightly intentional for the programming schedule.
Their ident was boring too, it had nothing compelling or exciting about it, if I was passing through BBC2, I would change and not even consider staying tuned in to watch all of it. It's unnecessary and has nothing to do with anything really, it's abstract and has no significance. Whereas BBC1 have carried out this tradition in the ident for many years which is to have a world representation, a globe or a formation of an 'O' which signifies the world. BBC1 is the most superior out of the other BBC channels as there are translated dubbed version of this in other countries, which shows just how much people enjoy this channel and it's programming.  



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