Advert analysis

Advert 1:Product name: Garnier b.b cream       Link: http://www.youtube.com/watch?v=41QPiSy8CdY
Persuasive techniques: use of adjectives regarding the product, emphasis the purposes and well use of the cream.
Produc USP: Elite people or experts-with one step you receive results. It is not like an average moisturiser, it consists of 4 other qualities.

Advert 2:
Product name: Glam eye day 2 night   Link:http://www.youtube.com/watch?v=ITadM-64bxU
Persuasive technique: the use of a celebrity makes it more compelling if you know who Zooey Deschanel is.
Product USP:Beautiful people- that same celebrity wont be used in advert to promote makeup i.e mascara by a different company as they have previously done this.

Advert 3:
Product name: Aquafresh          Link: http://www.youtube.com/watchv=I5pKgnrgY6M&feature=related
Persuasive techniques: the emphasis of cartoon characters give personality and it is more eligible for children which parents will not oppose to.

Product USP: Happy families-its appealing to families and parents with children in general.

My prezi

http://prezi.com/csjbbmbxt5u3/people-in-radio/

Types of persuasive technique	Link to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as proof.	http://www.youtube.com/watch?v=K8xCCb38WRQ
Adjectives: Crisp, fresh, healthy, nutritious, etc	http://www.youtube.com/watch?v=bxaUjsMXoqs
Repetition: Key points, positives about the product, themes etc	http://www.youtube.com/watch?v=iXk9qoRtlno
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.	http://www.youtube.com/watch?v=99T-iGcii8U
Fact: A statement that is true and can be proven.	http://www.youtube.com/watch?v=JwrP2NG4ABs

Advertising

Adverts are essentially everywhere, it is estimated that on average, Americans consume 3,000 adverts a day. The second most uttered word on earth is in fact 'coca cola'. This shows just how broad and effect advertisement is. With the use of a character or a personality to help sell a product by advertisers has been proven successful. This is because the audience can make a connection with the visual projection. As the emphasis of this is conveyed genuinely through the viewers perspective. 

Although, advertising does not always work. If the product itself is not good then it wont well in the market. i.e. a car by Ford; edcel was a failure with the audience. The audience failed to engage with the product. The appearance did not manage to draw in viewers as was not an attraction.

Research is and important phase of TV advert because it allows advertisers to better the ad and product. By looking thoroughly at what is in the market and was in the market, which creates originality. It makes it easier for the advertisers when the viewers act in a predictable way but this can only be done by research.

Research shows that color and repetition are effective methods of advertising. The use of color is what attracts people to the product. 

The usage of extraordinary video measures in piro-technology is what brand advertisers use to emotionally move the audience, intentionally. Is how adverts stop the viewer from turning the channel over.

The future of advertising is inescapable. As they get so much universal exposure, they have almost become our culture. It is a very common element among the public.

Introduction to advertising

TV advertising, is a way to broadcast a specific product commercially to an audience. Advertising on television, shows a visual aspect on a product.

3 characteristics TV adverts have in common:

1) same aim
2) persuasion
3) branding-always have visual reinforcement


An ad that is most memorable to me is this:

This is because of the cheesiness of the lyrics which are very catchy and fit very well with the obligatory key change. But because the lyrics are humorous too. The whole boy-band and usage of good looking males is very appealing to females like myself, at any age range.